I T I S T H E E V O L U T I O N O F Y O U R R E Q U I R E M E N T S T H A T M A K E S U S T I C K
2009 eRoute2market was born as a result of a glaring gap in information / accurate data in ALL ‘bottom-end channels’ (including but not limited to Petroleum Accounts, HORECA, Speciality Channels, Emerging Markets and raw bottom-end trade).
- The only business that can accurately measure sales into store via nominated, external distributors
- The only business that can accurately calculate rebates in the bottom-end / OOH channel
- Current store universe – approximately 70 000 in South Africa
- Area of coverage: South Africa, Namibia, Botswana and Swaziland
S P E C I A L I T I E S
O U R R E P O R T I N G P O R T A L D E L I V E R S T H E F O L L O W I N G:
- Brand / pack size / sku analysis (value, volume and variant)
- Category analysis
- Channel activity analysis
- Key account / franchise reporting
- Rebate reporting
- Measurement of sales teams performance against targets
- Sales trending
- Analysis of impact of promotional spend
- Net efficiency (ROI with placed assets / coolers / freezers)