I T   I S   T H E   E V O L U T I O N   O F   Y O U R   R E Q U I R E M E N T S   T H A T   M A K E S   U S   T I C K

2009 eRoute2market was born as a result of a glaring gap in information / accurate data in ALL ‘bottom-end channels’ (including but not limited to Petroleum Accounts, HORECA, Speciality Channels, Emerging Markets and raw bottom-end trade).

  • The only business that can accurately measure sales into store via nominated, external distributors
  • The only business that can accurately calculate rebates in the bottom-end / OOH channel
  • Current store universe – approximately 70 000 in South Africa
  • Area of coverage: South Africa, Namibia, Botswana and Swaziland

O U R   R E P O R T I N G   P O R T A L   D E L I V E R S   T H E   F O L L O W I N G:

  • Brand / pack size / sku analysis (value, volume and variant)
  • Category analysis
  • Channel activity analysis
  • Key account / franchise reporting
  • Rebate reporting
  • Measurement of sales teams performance against targets
  • Sales trending
  • Analysis of impact of promotional spend
  • Net efficiency (ROI with placed assets / coolers / freezers)