{"id":405,"date":"2022-06-15T07:54:31","date_gmt":"2022-06-15T07:54:31","guid":{"rendered":"http:\/\/eroute2market.co.za\/new\/?page_id=405"},"modified":"2022-09-26T08:33:32","modified_gmt":"2022-09-26T08:33:32","slug":"articles","status":"publish","type":"page","link":"https:\/\/eroute2market.co.za\/new\/index.php\/articles\/","title":{"rendered":"Articles"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”434″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” left_margin=”0″ column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.5″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”483″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”I LOVE IT WHEN YOU TALK DATA TO ME” font_container=”tag:h5|text_align:left|color:%23bfbfbf” use_theme_fonts=”yes” css=”.vc_custom_1655719461841{margin-bottom: 10px !important;}”][vc_custom_heading text=”ENSURE CORRECT ROUTE TO MARKET” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][vc_custom_heading text=”The critical importance of understanding your sales INTO store vs your sales
\nOUT of stores (tillpoint \/ scan data).
\nIf you are a product manufacturer, it is no longer enough to understand what is
\nbeing sold OUT of store till points.
\nYou would gain a detailed perspective on supply vs demand \u2013 by channel, by
\ngeography, by SKU \u2013 if you understood sales INTO store vs sales OUT of store.
\nHow often does DEMAND exceed SUPPLY, leaving stores \u201cout of stock\u201d on your
\nproduct lines?
\nHow often are consumers left with no option but to \u2018switch brands\u2019 at…..” font_container=”tag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.6)” use_theme_fonts=”yes”][nectar_btn size=”jumbo” open_new_tab=”true” button_style=”see-through-2″ hover_text_color_override=”#ffffff” icon_family=”none” url=”http:\/\/eroute2market.co.za\/new\/wp-content\/uploads\/2022\/08\/MoveIT-Online-Brochure.pdf” text=”READ MORE” margin_top=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” left_margin=”0″ column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.5″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”482″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”I LOVE IT WHEN YOU TALK DATA TO ME” font_container=”tag:h5|text_align:left|color:%23bfbfbf” use_theme_fonts=”yes” css=”.vc_custom_1655719461841{margin-bottom: 10px !important;}”][vc_custom_heading text=”UNLOCK THE POWER OF CUSTOMER PURCHASING TRENDS” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][vc_custom_heading text=”Stock.IT is an agnostic online ordering system which allows stores to place orders across multiple suppliers \/ distributors in one place! If a client chooses the \u201cfull integration\u201d option, a STORE will be able to:
\n\u2022 Check stock levels at distributor & place orders accordingly
\n. Select alternate flavours or pack sizes (due to supplier \/ distributor stock shortages) \u2013 preventing store from having EMPTY SHELVES
\n\u2022 Place orders online & have orders sent directly to supplier \/ distributor accounting system for processing (EDI or other)
\n\u2022 Receive confirmation that order has been:
\n. Accepted
\n. Rejected
\n\u2022 Receive notification if credit limit has been…” font_container=”tag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.6)” use_theme_fonts=”yes”][nectar_btn size=”jumbo” open_new_tab=”true” button_style=”see-through-2″ hover_text_color_override=”#ffffff” icon_family=”none” url=”http:\/\/eroute2market.co.za\/new\/wp-content\/uploads\/2022\/08\/StockIT-Online-Brochure.pdf” text=”READ MORE” margin_top=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” left_margin=”0″ column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.5″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”480″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”I LOVE IT WHEN YOU TALK DATA TO ME” font_container=”tag:h5|text_align:left|color:%23bfbfbf” use_theme_fonts=”yes” css=”.vc_custom_1655719461841{margin-bottom: 10px !important;}”][vc_custom_heading text=”HOW ESSENTIAL IS GRANULAR DATA RIGHT NOW?” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][vc_custom_heading text=”There has never been a time when it\u2019s been more important to understand
\nexactly what your consumer wants, than RIGHT now. Post Covid Chaos. Mid
\nglobal economic entanglement. Still smarting after the EINA from Eskom.” font_container=”tag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.6)” use_theme_fonts=”yes”][nectar_btn size=”jumbo” open_new_tab=”true” button_style=”see-through-2″ hover_text_color_override=”#ffffff” icon_family=”none” url=”http:\/\/eroute2market.co.za\/new\/wp-content\/uploads\/2022\/08\/Article-2-eRoute2market-Online-Brochure.pdf” text=”READ MORE” margin_top=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” left_margin=”0″ column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.5″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”479″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”I LOVE IT WHEN YOU TALK DATA TO ME” font_container=”tag:h5|text_align:left|color:%23bfbfbf” use_theme_fonts=”yes” css=”.vc_custom_1655719461841{margin-bottom: 10px !important;}”][vc_custom_heading text=”STRATEGIC DATA vs OPERATIONAL DATA?” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][vc_custom_heading text=”Strategic data shows the executives what\u2019s going on in their channels and categories and gives them something to ruminate over. We have understood this for some time now.<\/p>\n

So, what is operational data?<\/p>\n

Operational data shows the sales and operational folk EXACTLY where their in-trade gaps (AND opportunities) lie.” font_container=”tag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.6)” use_theme_fonts=”yes”][nectar_btn size=”jumbo” open_new_tab=”true” button_style=”see-through-2″ hover_text_color_override=”#ffffff” icon_family=”none” url=”http:\/\/eroute2market.co.za\/new\/wp-content\/uploads\/2022\/06\/eRoute2market-Online-Brochure.pdf” text=”READ MORE” margin_top=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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